QIDDIYA

Droga5 was launching the world’s first city build for play; Qiddiya. But there’s one problem. The city is still a construction site. So we used ‘Destination Qiddiya’ as the gravitational centre to which Play all over the globe was heading.

We took over iconic sites like Times Square New York, Piccadilly Circus London, as well as 3D sites in Tokyo, Shanghai & Riyadh to unleash Play into the streets.

*more work coming soon*